Take a step into a new world with our range of LEGO Hidden
Side sets – adding new elements and excitement to these fascinating
Not only do these kits provide a fun and challenging building
experience, but they also combine with technology and your smartphone to
provide an immersive AR game all rolled into one. Providing a new layer and
aspect to the world of LEGO.
Hidden Side LEGO gives builders the chance to join a team of
ghost hunters who need your help to turn the haunted town of Newbury back to normal - with it providing both enjoyment and surprises along the way.
They’re not to be missed and are a must for younger fans!
Innovation Meets Creation
These construction toys have long been a staple of kids’
upbringing around the world, but now the game is changing.
LEGO has always been known for innovation, rolling out a
number of new sets, collections, figures, video games and TV shows (along with
lots of other creations), but moving into the world of AR is one of their most
exciting moves yet!
LEGO Hidden Side sets give kids from the age of 6+ the opportunity
not only to build something unique (and haunted!) but also see the unseen
through the innovative LEGO AR app through your smartphone.
The free augmented reality app will become their best friend
upon completing building their set, helping them hunt and track down the pesky
ghosts that are haunting their surroundings of Newbury.
The town of Newbury includes fairgrounds, submarines,
subways, beach buggy's and much more – all of which are haunted. It’s your job
to get building and get hunting!
Origins of LEGO
These sets are very much moving with technology and they
also show just how much the brand has evolved over the years since its humble
The LEGO groups origins date way back to 1934 when the brand
was founded by Danish carpenter Ole Kirk Christiansen. It began by creating
wooden toys which proved to be successful, before branching out into the world
of plastic toys in 1949 and you’d say the rest is history.
Then they introduced us to the interlocking bricks which
have become a hit with kids and adults around the world, enabling us to really
get hands-on and build all kinds of cool buildings, re-create famous landmarks
& vehicles whilst also allowing us to get closer to our heroes with their
selection of franchised sets.
Now over 80 years on from its beginnings, progress isn’t
slowing down anytime soon and here at IWOOT we’re huge fans – with Hidden Side
LEGO sets up there with our favourites. Combining AR with the enjoyable
building experience is a bold step and it results in plenty of fun!
LEGO Hidden Side Sets
One of the most innovative creations by the brand and one
that adds a new element to the building process, the LEGO Hidden Side
collection is hugely popular with young builders and it’s easy to
Hunting ghosts, augmented reality and construction fun – what more
could you ask for?! Shop the full collection at IWOOT and protect Newbury!
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