Trends & Inspiration

Revealed: Top Five Most Popular Mother’s Day Gifts

Sunday, March 19th marks Mother’s Day in the UK, with mums across the country set to wake up to breakfast in bed and a gift or two, as families celebrate their mum’s special day.

Mother’s Day is a holiday celebrated annually to honour that special lady in your life, as well as motherhood, and the influence of mums in society. In the UK, it is typically celebrated on the fourth Sunday during lent, while in many other countries it is celebrated on the second Sunday in May including Australia, Canada, United States and many other European countries. This holiday complements similar celebrations like Father’s Day.

Millions of Brits intend to spoil their mums on Sunday with everything from mugs, flowers, umbrellas and entrance mats. According to Google Trends, ‘Mother’s Day’ and ‘Mother’s Day Presents’ have increased by +567% and over +5000% respectively over the past 30 days. Clearly, the spirit is high this year, particularly with men, as according to research, over half (55%) of people shopping for Mother’s Day are men. If you’re wondering what to buy mum for Mother’s Day, you’ve come to the right place.

George Eppleston, Ecommerce manager at IWOOT said: “Mother’s Day is a great opportunity to spoil those mother-figures in our lives, but it quickly comes around. With only a few weeks to go, we suggest ordering sooner rather than later so you can purchase the perfect gift.”

That’s why we’re here to support your gifting needs – we have done a little digging into the most popular presents bought by IWOOT customers and what generation is buying them!

Don’t know what to buy mum for Mother’s Day? Take a look at what the five most popular gifts are below.

5. LEGO Creator: Expert Flower Bouquet Set

Surprise your mum with a beautiful flower bouquet in the form of LEGO. Featuring a variety of beautiful blooms in a range of stunning colours, this building set will definitely keep mum happy, and busy. The great thing about these is that you can display your flowers without worrying they’ll wilt!

4. Best Mum Ever Entrance Mat

Is there anything more frustrating than seeing dirty footprints all over your floor, especially after mopping. Entrance mats, also known as door mats and welcome mats, help trap dirt and moisture from the entrance of your home. IWOOT have a fabulous collection with plenty of options to choose from. They come in various slogans, patterns and designs, and can be personalised to your taste, because we believe every home is unique.

3. Mary Poppins Umbrella

Captivating audiences since the 60’s, this timeless classic of the all-knowing nanny, Mary Poppins is the ultimate role model we all need in our lives. With the right amount of imagination everything is possible. Protect yourself from the rain today with our popular Mary Poppins umbrella  – They’re practically perfect in every way.

2. Grow Me Be Happy Sunflower

Bring a ray of sunshine to your mum this Mother’s Day with this sunflower starter pot. Sunflowers symbolise loyalty and warmth – what’s more, due to their association for being a happy flower this joyful daisy-like bloom is the perfect gift to turn anyone’s frown upside down. No wonder this flower seed is the second most popular.

1. Best Mum Ever Mug

Flowers and cards are amongst the most traditional gifts for mum. However, IWOOT’s data analysis suggests mugs are the most popular gift to give. Choose from our unique designs, and make Mother’s Day as beautiful as she is with our quirky and stylish mugs that will never go out of style. You can never have too many mugs!

“Look for something sentimental, but still practical, and that will be used for years to come. Money isn’t a huge factor when buying a Mother’s Day gift but showing thoughtfulness often means more. IWOOT have a great range of gifts to purchase, and an impressive personalisation collection as well”

Furthermore, when exploring what generation are the most generous gift-givers, IWOOT found that millennials (25 – 34) spend an average £33.10 per order, while Gen Xers (35 – 44) came out on top with an average spend of £35.79. Gen Zers (18 – 24) spent the least with an average order value of £26.05 – which could mean they have a less disposable income than their older peers.

If you’re looking for what to buy mum for Mother’s Day, we hope our most popular gifts inspire you. If you haven’t found anything, fear not. Browse our endless selection of gifts for her range.

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Jenny Ho

Jenny Ho

Writer and expert

Jenny is a Digital Marketer from North Wales. When she’s not obsessing over Freddo (dog), you can find her up a mountain or at an amusement arcade.