Please note this product may have been discontinued
Upgrade your music-listening experience with IWOOTs high-quality Beats headphones. These are the best products available on the market, and we have them on offer at low prices.
Top-Tier Audio Courtesy Of Dr. Dre
A subsidiary of Apple, Beats By Dre was founded in 2006 on the principle that music fans were unable to fully appreciate the tunes they listened to due to the poor quality of existing headphones. Dr. Dre (a prolific producer in the music industry) and Jimmy Iovine (a record company executive) sought to overcome these deficiencies by working alongside professionals such as will.i.am, M.I.A., Gwent Stefani, and Pharrel Williams. These same celebrities helped promote the brand through product placement in their music videos, providing endorsements, and developing co-branded products.
The company’s first product, Beats By Dr. Dre Studio headphones, was launched in 2008 — created in partnership with the California-based manufacturer Monster Cable. These audio devices generated more bass, offering a desirable experience for proponents of pop and hip-hop music. Since then, the company has launched a number of products, including Beats Executive noise-cancelling headphones and a portable speaker known as the Beats Pill (which was later upgraded to the Beats Pill+). In 2014, they even launched their own streaming service, Beats Music.
Generally, Beats focuses its marketing on young adults. However, the popularity of the brand has extended to outside demographics, attracting music fans of all ages due to the overwhelmingly positive reception.
Experience The Music
If you know someone still relying on the standard Apple in-ear headphones, we think they’re in need of a change. Treat your friends and family to the ultimate audio experience with our huge line-up of Beats headphones. We have a number of products to choose from: over-ear, in-ear, and wireless. Additionally, they are available in different colours, allowing the user to tailor their gadget accessories to their wardrobe.
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