I would love to tell you that I get designs right all the time. Truth is, I often get things horribly, horribly wrong. I endeavour to tell a story about products using my images – a true graphical depiction if you will. Unfortunately the logical and creative sides of my brain often ignore each other, which is why Tim (my Creative Director) often finds himself pointing out that I havenâ€™t quite told the truth and need to redo an entire image. The following example is my favourite. I had a lot of fun creating it, but it was turned out that you canâ€™t actually make sparks fly off the pizza using the Pizza Boss!