No-one likes a meanie (if they do, then they’re probably a meanie themselves), and the people at The Kindness Offensive know it better than anyone. Basically, they’re an aggressively nice bunch of people who love nothing more than making other people’s days as often as possible. Of course, IWOOT is just as friendly (even during catalogue season), so we were more than happy for them to give a load of our loveliest products away for free at the Sunrise Festival.

Watch this video to see lots and lots of happy hippies with Lightblade Umbrellas and Selk Bags:

Aaah. Who wants a hug?

You can visit The Kindness Offensive here. Do so for good vibes and such.

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