Is this the world’s best high-concept blog? I certainly think so. Like all the best internet phenomena, Kempfolds is wilfully and gleefully pointless, interactive and hilarious. It is, as you might imagine, a collection of photos of ex-Eastenders hard-man and erstwhile armed forces reporter Ross Kemp that have been strategically folded to achieve a mildly amusing result. Maybe it’s by virtue of Kemp’s near-circular face, but almost every single Kempfold is a work of quiet genius. Whether he’s oddly contorted so he looks like a baby or apparently shouting without a mouth, these photos have brightened many a mood.

Here are a few favourites:




The best thing about this is that, as long as Ross Kemp continues to be photographed, the concept is potentially very open-ended. There is a surprisingly low amount of Kempfolds in circulation at the moment (currently standing at 326 sent in), but the concept itself is ripe for the big leagues of viral stupidity. One wonders whether or not Mr Kemp himself knows about the whole thing, and what his reaction might be. The makers have stated, sadly, that there is to be a final, ultimate Kempfold at some stage. I for one hope it’s not for a long time yet.

Check out the Kempfolds collection here.

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