Lucky Charms Cereal


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For over four decades the delicious Lucky Charms have been loved by Americans both young and old. Lucky Charms used to be sold in the UK during the '90s and it's now quite hard to find this tasty cereal anywhere. If you've been longing for them since then or you just want to find out why they're one of the most loved cereals in America, then look no further.

This American favourite consists of frosted, toasted oats and colourful swirled marshmallows. The cereal's mascot Lucky the Leprechaun adds the swirled marshmallows (also known as marbits) that come in various charm shapes including - hearts, stars, moons, clovers, pots of gold, horseshoes, red balloons and rainbows. Made with whole grain, Lucky Charms are fortified with 12 vitamins and minerals, and are a good source of calcium. They taste that good it's no wonder Lucky says 'They're always after me lucky charms'.


  • American favourite Lucky Charms Cereal
  • Frosted, toasted oats
  • Colourful swirled marshmallow charms (marbits)
  • Made with whole grain
  • Fortified with 12 vitamins and minerals
  • Distributed by General Mills Cereals


Whole Grain Oats, Marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatine, calcium carbonate, yellows 5 & 6, blue 1, red 40, artificial flavour), Sugar, Oat Flour, Corn Syrup, Corn Starch, Salt, Trisodium Phosphate, Colour Added, Natural and Artificial Flavour. Vitamin E (mixed tocopherols) Added to Preserve Freshness.

Vitamins and Minerals:
Calcium Carbonate, Zinc and Iron (mineral nutrients), Vitamin C (sodium ascorbate), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B2 (riboflavin), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.

Nutritional Information per 27g serving:
Calories: 110
Total Fat: 1g
Cholesterol: 0mg
Sodium: 190mg
Potassium: 45mg
Total Carbohydrate: 22g (of which are Sugars: 11g)
Protein: 2g


  • Dimensions: 30.3 x 19.7 x 6.8cm
  • Weight: 453g

- A.D.

Product Details


Delivery & Returns

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

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Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

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If I'm not completely happy with my item?

Please see our returns policy.


Customer Reviews




(19 Reviews)

  • 5    18
  • 4    1
  • 3    0
  • 2    0
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The Lucky Charms Cereal is amazing, thank you. Never thought I would see these again!

19 December 2012 by


Born in the USA

As a kid growing up in the USA, all I wanted for breakfast was Lucky Charms Cereal, but was never allowed as my parents were into healthy eating. Now that I'm an adult, I eat these whenever I want. They're great for a bit of nostalgia coupled with sweetness. Love them!

17 September 2012 by


One happy daughter

I bought these Lucky Charms Cereal for my daughter who loved them when they were still sold here. I was the best mum in the world at that moment but I probably wouldn't pay that price for them again.

16 September 2012 by


This Lucky Charms Cereal is amazing. I used to absolutely love these as a kid and they definitely bring back memories.

16 September 2012 by


Lucky Charms Cereal is fantastic. Me and my friends absolutely adore these, and you can't get them in many places.

16 September 2012 by



Lucky Charms are a retro cereal that brings back childhood memories of the 80's. They look fabulous and taste great!

16 September 2012 by


Lovin' Lucky Charms

Why oh why do 'normal' shops stop selling such delicious food stuff? Oh yeah probably all the naughty E numbers that send people nuts - me included! I do love the taste of Lucky Charms, as a treat they're wonderful. They're great for re-living your childhood (for those who remember them) and a super tasty alternative to sweets for those that don't. At the price they're a bit expensive but you've got to be willing to pay for nostalgia!

16 September 2012 by



Lucky Charms Cereal are magically delicious! But, you need some serious money to afford them at that price!

4 September 2012 by


Trip down memory lane

Lucky Charms Cereal were one of my favourite cereals as a child, just the right combination of crunch and sweetness. Highly recommend to anyone wanting that trip down memory lane!

4 September 2012 by



Lucky Charms Cereal is the best I've ever tasted!

3 September 2012 by


The tastiest

Lucky Charms Cereal are the tastiest and always will be!

3 September 2012 by



The Lucky Charms Cereal are amazing! They're so nice but cost so much to buy in the UK.

1 September 2012 by



Can't believe that I can finally buy Lucky Charms Cereal in the UK! I love them. Although they are slightly expensive, it's still cheaper than hopping on a plane for a fix.

31 August 2012 by



Lucky Charms are on of the most talked about cereals of my generation! Every child in the UK lost their buzz back the day they and their high level of E numbers were banned. They may be a little pricey for cereal but understand the import of them. Will make a great gift.

14 April 2012 by



Lucky Charms are a fabulous cereal and a real treat. They were a really fantastic present!

8 April 2012 by


Lucky Charms Cereal

I bought these for my boyfriend, who loves Lucky Charms, and they were a great present. What a great buy.

25 December 2011 by


Lucky Charms Cereal

Lucky Charms are one of those totally love it leave it sort of things - my youngest daughter adores them and has done since she first tried them on a childhood trip to Orlando many years ago. Personally, I find them a little too sweet for my taste. So, if you have a sweet tooth and love American style cereals, you will love these!

22 December 2011 by


Finally found!

I live in the UK and can't for the life of me find Lucky Charms anywhere! Now that IWOOT stock them I can finally get my marshmallow quota in the morning!

16 October 2011 by


A little bowl of heaven

Thank you so much for stocking these! Finally, I can enjoy a bowl of my favourite cereal of delicious frosted oats and cute little coloured marshmallows. I have no idea why these are not sold in UK supermarkets anymore but at least I can now satisfy my Lucky Charms craving with these, thanks IWOOT. You guys are awesome!

10 September 2011 by

Lucky Charms Cereal

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Lucky Charms Cereal