IWOOT Blog

The Making Of IWOOT's Christmas Ad

So you’ve seen our Christmas advert, you’ve marvelled at its clear, concise, humorous message that simultaneously celebrates and debunks the very essence of a noughties festive period, and you’re wondering – “how on earth did they manage to make that happen? Elves or something?”

Luckily for you, we bribed someone to document the day as something of a memento of what was, in all honesty, super. The results are below:

Who knew it took so much effort? IWOOT’s sincere gratitude goes to everyone that made the ad possible! If you’re very unlucky, we might post some videos JimboWoot and I made on-set later this week. Cinematic masterpieces they are not.

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Send Us Your Red Rubber Bands and Win a Prize

In the last few weeks, we haven’t been sure what would be going on in regard to the Royal Mail strike. Worried that we might never again walk past a red rubber band-adorned pavement, we started collecting the little gems as exquisite reminders of how noticing that cute little rubbery guy could brighten up one’s day. As the collection of these elastic treasures started mounting, we started investigating a way to best economise, Ikea-style, the storage surface area that the slow wave of malleable redness was taking up. You know, that ‘Just because I have nowhere else to put it that doesn’t mean it can’t look vaguely cool’ solution. That, folks, is how we gave birth to Pepe. As you can instantly see, Pepe is a ball made up of rubber bands.

Pepe has grown into a bit of an obsession in the creative department. We have spent hours scouring pavements and drains, and have just stopped short of mugging posties (although Simon the Aussie was not too shy to help himself to a nice little stash he found on top of an unguarded trolley). With Pepe growing in leaps and bounds week by week, we have been strutting while maintaining that Atari-playing, emo-retro cool suaveness that us swanky creative types are best known for.

Here are some pictures of Pepe’s very gradual progress so far:

He began as a baby...

... and became...

... a slightly bigger baby.

It was with much horror that we have recently discovered that we have been played for fools. You see, our wonderful (grumble grumble) Customer Services team have actually been constructing there own ball of rubber band glory for the last two years. And, whilst it pains me to admit it, the CS Ball whom we shall not dignify with a name, is somewhat monstrously larger than Pepe. That was fine – we were prepared to endure the sniggering, the taunting and the name-calling. It did, however, reach a breaking point when Jade loudly pronounced for the entire office to hear, “Wow, if you look at them next to each other, it seems only fitting that Pepe orbits our [name removed out of spite] ball.” And that was the final straw.

Luckily, the Royal Mail strike is over. And with Customer Services hungrily hoarding any bands that come into our office, we are left scavenging the streets for tidbits that the Postie might have dropped on the floor. Luckily for us, we have you, oh valued and loyal reader of the blog, and this is why we implore you to help us. Similarly, as is the spirit of the IWOOT blog, that help will most certainly be rewarded.

So, without further ado, I (finally) introduce you to THE MOST RANDOM COMPETITION WE HAVE EVER RUN EVER EVER. Basically, we would like you to send us in any Red Royal Mail Rubber Bands that you might find. And, keeping the fun factor, we will be giving a sur-PRIZE to the person that sends us the 1st, 25th, 50th and 75th envelope containing a rubber band.

Send all red rubber band packages to:

Pepe, Creative Department
Unit C11 Parkhall Trading Estate
40 Martell Road
London
SE21 8EN

Make sure you include your address and phone number so we can send you your prize, should you win!

 

Competition Terms & Conditions:

• The competition closes as soon as the 75th package arrives.
• Prizes will be awarded to the 1st, 25th, 50th and 75th rubber band pakages we receive – only one package to be sent per person in the interests of keeping it fair.
• This competition is completely free to enter, no purchase is necessary.
• No cash alternative is available for the prize(s) offered.
• This competition is open to residents of the UK only.
• Employees of I Want One of Those and their immediate families and anyone professionally connected with the promotion are not eligible to enter this competition.
• The winner will be notified of their win via the e-mail address provided in their package, and under the name submitted on their entry. If a response to this notification is not received within 14 days, IWOOT reserves the right to randomly select another winner. In light of this, please ensure you submit an email address that you use regularly!
• No responsibility will be accepted for entries that are not received.
• From time to time we may include customer comments and feedback on the site, and in our catalogue and other media. By submitting your comment you are granting us permission to publish it and, if necessary, edit it for clarity and typos.

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Have a sneaky peek at the IWOOT Christmas Ad

Like it or not, the festive season is well and truly sneaking up on us. The weather’s turned, the IWOOT Christmas catalogue is out (perfect loo-reading, if you’ve got one) and, best of all, our telly ad is almost ready to fill up HD screens across the nation! So, just for you, we’ve got the whole thing here ready to enjoy: 

Ah, doesn’t it make you feel warm inside? Come back later for the special ‘making-of’ video, where you can see the furrowed brows and inestimable professionalism of everyone involved.

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And The Winner Is… (Week 6)

We’re a cruel bunch at times, aren’t we? Making you all think of nature’s most base and engaging conundrum, the meaning of life, and then asking you to distil the answer into one single tweet? What were we thinking?!

As it turns out, we needn’t have worried – we were met with a raft of answers ready to challenge any conventional philosophies, and we consequently learnt an awful lot! As per usual, some of the entries erred on the side of ‘interesting’, with some folk naming idle foodstuffs as the meaning of life. There were several shouts for chocolate, a couple for beer and even one for pasta bake. Whatever floats your boat, I suppose.

Anyway, after much thought and scrolling up and down the pages of entries, we’ve decided that this week’s winner is:

 

Richard Harley: “To leave no gadget unplayed with, no paper unturned into a plane, no question ungoogled and no cable unplugged.”

 

Who can argue with that? Other entries we really liked are listed below.

 

paulinepppp: #iwootmeaningoflife to live life like my hair is on fire!

timbo1972: #iwootmeaningoflife To have fun and reproduce. At the same time. Whilst unicycling. Blindfolded.

ufp88: #iwootmeaningoflife -Life is totally modifiable, but if you wish to reset your life’s factory settings, press & hold belly button for 3 secs

drquesh: #iwootmeaningoflife is to not live for money, glory or power but to do something so utterly crazy that its ruins become a tourist attraction.

Descartes - thinker, philosopher, Tweeter. 

Well done to everyone (especially Richard) for making us think so hard. I’ve got a bit of a rash from stroking by beard and scratching my head. There’s a full list of entries if you fancy swotting up on your existential ponderings, just click the link. For anyone who was unlucky last week, this week’s competition is here. Dress your pets!

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Win An iPhone Week 7

We really do work you hard for your prizes, don’t we? If we’re not demanding that you carve a pumpkin into whatever shape, we’re pummelling your intellectual side for the meaning of life. Week 7 of our iPhone competition is no different – it’s a real interactive challenge.

Now everyone knows that you shouldn’t work with animals or children, but us progressive types here at IWOOT Towers think that’s pure bunkum. Animals in particular are a constant source of smelly, snuggly joy, and we think it’s about time we saluted our furry compadres. We’re not so keen on kids, though. Yuck, always leaving hair everywhere… Anyway, for this week’s competition we want you to dress your pets. That’s right. Dress Your Pets. In any costume you fancy, as long as it’s all your own work and your pet doesn’t mind too much. Perhaps something along the lines of this:

Aw. Get going, pet-lovers! If you haven’t got your own furry (or scaley or feathery) friend to dress up, then simply borrow a friend’s or approach wild animals – not the big ones, mind. We’re thinking pigeons, maybe a squirrel. No polecats or herons, you’ll lose a finger.

Make sure you take a photo, and then submit it to our Facebook wall by Monday November 16th. The most inventive, innovative, funny or plain interesting entry will win, and we’re hoping that this will throw up some of our most bizarre entries yet… it’s down to you, folks.

Competition Terms & Conditions:

• Closing Date For this competition is 10AM on Monday 16th November 2009.
• Sadly, you can only enter this competition once. (You can’t fool us, you know!)
• This competition is completely free to enter, no purchase is necessary.
• No cash alternative is available for the prize(s) offered.
• This competition is open to residents of the UK only.
• Employees of I Want One of Those and their immediate families and anyone professionally connected with the promotion are not eligible to enter this competition
• The winner will be chosen by the IWOOT team.
• The winner will be notified of their win via Facebook, and under the name submitted on their entry. If a response to this notification is not received within 14 days, IWOOT reserves the right to randomly select another winner. In light of this, please ensure you submit an email address that you use regularly!
• No responsibility will be accepted for entries that are not received.
• From time to time we may include customer comments and feedback on the site, and in our catalogue and other media. By submitting your comment you are granting us permission to publish it and, if necessary, edit it for clarity and typos.

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Is this the world's best firework game?

                   
                                                                                                           
   
No.
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See IWOOTE In Action

Further to the launch of I Want One Of Those Experiences, we took some distinguished guests out on a bit of a jolly around the middle of London, all in the name of showing people the freeing feeling of being driven around in a bed. And an office desk. Obviously. Was the throng of fashionistas in Soho Square ready for such a disarming sight? Did anyone climb in the bed and demand five minutes’ kip? Well, no, but you can see the results below. Watch out for the supremely confused-looking folk on the office desk:

 

This is just the tip of the iceberg as far as IWOOTE (we’re all pronouncing it “IWOOT-E”, but I personally prefer to make it a little jauntier… “IWOOTY”…) is concerned. Pop across to the website to see the full extent of the experiences on offer. If you’ve really dried up on the present-buying front, you could do an awful lot worse that buying a days worth of circus skills tuition as a way to say ‘I think you’re neat’. Or there’s a massive array of supercar, hypercar and flying experiences – and there’s always a sports themed boudoir photoshoot. Crumbs.

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IWOOT Triumphs at the WOW! Awards

As customers of IWOOT you’ll all be aware of how thoroughly nice we are here, and that our customer service team is top notch. Well, watch us swell with pride as we announce that our lovely CS team has been awarded two awards at the WOW! Customer Service Awards!

We were given the award for Best On-Line Retailer and the OWW To WOW! award, which apparently means that our CS superstars are always willing to go the extra mile. Anyone who saw their cake sale will know this to be true in every facet of their work. Yum. If you click through to the awards website, you can see our very own Cass and Sally talking about the awards and why we put so much emphasis on customer service. There’s some nice emotional music in the background, too.

Our MD, Richard Wainwright-Lee, had the following to say about it:

“The WOW! awards are a great accolade since they reflect many wonderful commendations from our customers. Everyone in IWOOT tries so hard to make our customers’ shopping experience with us a great one and I should simply like to say thank you to our customers for their continuing support and encouragement.”

Seriously though, in the same way that an army marches on its stomach, IWOOT marches on its customer service team – they do us proud!

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A New Arrival at IWOOT Towers

Everyone needs a little injection of the surreal throughout the course of the working day. From the time Bill in accounts tripped over the watercooler to when Mindy in finance sneezed six times in a row, we all need our fix.

Imagine the reaction here at IWOOT Towers, then, when JimboWoot burst through the doors just before lunch with this:

 

 

That’s right, folks, it’s a fridge. For the office. Not the kitchen, the office. Why didn’t we think of this before? It’s heartening to see our new arrival get the seal of approval, too – there’s a welcoming hug from JennaWoot and a fond pat from KieranWoot. We can’t wait to fill our new friend with luncheon feasts to last us through to January.

There’s a virtual pat on the back waiting for whoever can guess how much JimboWoot paid for this lifesaver…

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Link Mugs – Lifesaver

Tea, as we all know, is conducive to working life. For most of us, it’s impossible to even consider looking at our inbox without having first slurped a nice glug of warming brown gold – it’s something of a modern-day elixir. But, office etiquette being as it is, it’s not always the easiest thing in the world to successfully bring four steaming mugs of the stuff over to the desk at once (for colleagues, obviously, drinking four mugs of tea in one go is clearly insane).

Countless times have we witnessed DinoWoot’s astonishing proficiency in this area. Seriously, if he could apply that kind of poise and balance to the rest of his body he’d be vaulting a horse in 2012. I, myself, am a little more timid when it comes to multiple-beverage-carriage. Since a few ill-advised multi-pint carries in my student days, I know better than to try and get around it by slipping a G&T in my pocket. It doesn’t work, it just makes your pocket smell like a posh tramp. So I’m putting these bad boys on my Christmas list:

link-mugs_2

Mugs! That link up! Amazing! No more spilt tea!

Thanks to Geeky Gadgets for the spot. They’re designed by Jonathan Aspinall, who makes all sorts of clever stuff. Maybe he can make us a tea.

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